AB Tasty
112 Case Studies
Case Study: Eurosport achieves 5,000 written viewer insights in two weeks with AB Tasty's NPS survey pop-in
A AB Tasty Case Study
How Eurosport’s Survey Pop-In Got 5K Responses in Less Than Two Weeks
Eurosport, the go-to sports network in Europe, wanted to more concretely evaluate viewer perceptions of its Australian Open coverage to inform its live-event strategy. Working with AB Tasty (using AB Tasty’s NPS widget / survey pop-in), stakeholders across Product, Web Analytics, and Digital Marketing targeted fans during the event to capture timely feedback.
AB Tasty implemented a two-week, targeted survey pop-in for desktop users in France, the UK, and Italy that first asked a satisfaction rating and then prompted a write-in explanation. The campaign gathered roughly 5,000 written responses, delivering actionable, region-specific insights on strengths and areas to improve and proving the value of AB Tasty’s precise targeting and timing during peak viewership.
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