Case Study: Etam achieves a 9% global conversion lift with AB Tasty

Etam - Customer Case Study

Etam, the online lingerie retailer, suspected its homepage category headline "Homewear" was unclear and hurting navigation and conversions. To validate the hypothesis, Etam partnered with AB Tasty and used the AB Tasty tool to run an A/B test on the homepage navigation copy.

AB Tasty implemented a variation that replaced "Homewear" with the French copy "Lingerie de nuit"; click-throughs to the corresponding product page increased by 9.8%, driving a 9% uplift in Etam's global conversion rate. These clear, measurable results show how AB Tasty’s testing helped Etam improve user clarity and sales.

Etam