Case Study: Conrad achieves a 12% conversion increase with AB Tasty personalization

Utilizing a two-pronged approach to personalize shopping offers

Conrad's, a French electronics retailer, needed to keep shoppers from straying to competitors by making timely, relevant offers. To test personalized incentives and improve retention, Conrad's partnered with AB Tasty and used AB Tasty’s personalization tools to target different user segments and tailor onsite messaging.

AB Tasty implemented a two‑pronged solution: a time‑limited incentive shown only to carts under 50€ and an adaptive promo email that adjusted onsite offers based on clicked promotions. The approach drove measurable impact — the promo email variant lifted conversions by 12% versus other campaigns — while enabling Conrad's to better target lower‑value carts and encourage higher engagement.

Conrad's