Case Study: Three Ships achieves a 7% increase in partner page visits with AB Tasty

How Three Ships Drove Traffic to Partner Pages Using a Single Widget

Three Ships, a growth-focused marketing agency, partnered with AB Tasty to boost partner referrals on Mattress Advisor’s branded pages. Faced with high-intent, predominantly mobile traffic and the need to make a “Buy Now” CTA both prominent and unobtrusive, they looked to AB Tasty’s widget library—specifically the AB Tasty banner widget—to create a mobile-friendly solution.

Three Ships implemented a sticky bottom CTA using AB Tasty’s banner widget across all branded mobile pages, rolled out quickly without developer support. The two-week A/B test reached statistical significance and delivered a measurable 7% lift in visits/conversions to partner pages, after which the winning sticky CTA was hard-coded sitewide.

Three Ships