Case Study: King Living achieves significant increases in product engagement and revenue with AB Tasty

King Living Increases Revenue 15% by A/B Testing on Site

King Living, an award‑winning Australian furniture retailer known for bespoke pieces, faced substantial online drop-offs from content‑heavy pages that delayed access to products and from a checkout CTA that was unclear. To better understand customer behavior and make data‑driven UX changes, King Living engaged AB Tasty to run targeted experiments on navigation/product visibility and checkout CTAs.

AB Tasty’s tests hid secondary navigation and surfaced products earlier, which generated 15% more clicks on product images and a 90% revenue increase for King Living’s “Jasper” packages; a separate experiment that improved CTA wording, emphasis, and color produced a 15% revenue uplift during the test (equating to millions annually). Using AB Tasty’s insights, King Living redesigned its PLP/PDP and simplified CTAs, reducing drop‑offs and increasing sales.

King Living

Vanja Stace

Chief Experience Officer