AB Tasty
112 Case Studies
Case Study: Maisons du Monde achieves 30.2% lift in PayPal CTA click-through rate with AB Tasty
A AB Tasty Case Study
Changing the Design of the Purchase CTA
Maisons du Monde, the French furniture and home décor retailer, wanted to improve conversions on its checkout page by testing the color, copy and shape of the PayPal call-to-action. They engaged AB Tasty to run a multivariate test across those elements to identify the highest-performing CTA combination.
AB Tasty’s test found shoppers preferred a white, rectangular PayPal button labeled “Pay with Paypal,” and implementing that variation produced a 30.2% increase in click-through rate without negatively impacting the ordering path.
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