Case Study: Clarins achieves a 1.26% transaction uplift with AB Tasty

Clarins UK Strategy for Feature and Product Launches

Clarins, the no. 1 global premium skincare and beauty company, wanted to make testing and experimentation part of everyday work to better optimize and personalize customer experiences. To gather the data needed to improve both experience and commercial outcomes, Clarins UK partnered with AB Tasty and used its experimentation and personalization tools across the site.

Using AB Tasty to badge products available as gift sets on product listing and description pages, Clarins increased awareness and improved conversion, recording a 1.26% uplift in transactions. AB Tasty’s solution allowed Clarins to systematically test promotions and new features, driving measurable commercial impact while ensuring a better customer experience.

Clarins

Alejandra Salazar

E-commerce Content Manager