Case Study: e-santé.fr achieves a 37.8% increase in newsletter subscriptions with AB Tasty

e-santé.fr - Customer Case Study

French online health portal e-santé.fr wanted to grow its audience by increasing newsletter subscription conversions and suspected that the homepage was too cluttered, distracting users from the signup form. To test this hypothesis they worked with AB Tasty, using the AB Tasty tool to create a cleaner page variation with fewer images and reduced text.

AB Tasty implemented the variation that focused attention on the newsletter form and simplified on-page content, and e-santé.fr saw an almost immediate uplift: the newsletter subscription rate on the variant increased by 37.8%. The test validated that AB Tasty’s focused redesign and experimentation approach can drive measurable lead-generation improvements.

e-santé.fr