AB Tasty
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Case Study: On The Beach achieves 200+ additional bookings with AB Tasty's personalized messaging
A AB Tasty Case Study
On The Beach Tests the Water with Personalization
On the Beach, an online holiday retailer, needed to tailor its messaging to a wide range of customers — both new visitors and returning buyers who often make multiple site visits. To address this, they partnered with AB Tasty, using its personalization and testing platform to deliver data-driven messages to specific customer segments.
AB Tasty ran targeted experiments on badge messaging, discovering that returning customers responded best to an “Our Picks” badge while new customers preferred a “Bestseller” badge. These personalized treatments, implemented via AB Tasty, drove measurable lift — more than 200 additional bookings — and improved On the Beach’s overall booking rates.
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On the Beach
Alex McClean
Conversion Rate Optimization Manager