Case Study: CLUSE achieves +1.12% uplift in transactions and +2.39% click-through to product pages with AB Tasty

Cluse sees an uplift in transactions with product landing page optimization

CLUSE, a fast-growing Dutch watch and jewelry brand, faced high bounce rates on product landing pages and low click-throughs to product display pages due to the lack of a clear call-to-action. CLUSE partnered with AB Tasty to diagnose the issue and run experiments using AB Tasty’s A/B/n testing/experimentation platform to identify a better way to move users from product tiles to individual product pages.

AB Tasty implemented an A/B/n test that added a clear "View Details" CTA under product images and tested different CTA color variations across CLUSE’s French domain for three weeks on desktop and mobile. The winning variation increased click-through rate to product display pages by 2.39% and delivered a 1.12% uplift in transactions, demonstrating that AB Tasty’s experiment-driven CTA optimization produced measurable conversion gains.

CLUSE