Case Study: Orange Maroc achieves 26% increase in clicks to CTA with AB Tasty

Orange Maroc Boosts Clicks to CTA by 26% with New Landing Page Design

Orange Maroc, the Moroccan arm of Orange, had just launched an SVOD film-and-series rental offer but wanted to increase conversions on the associated landing page. They selected AB Tasty and its marketing‑friendly WYSIWYG editor to run experiments and empower the team to implement changes independently.

Using AB Tasty, NSS Consulting built two cleaner landing page variations—rewording the CTA from “Submit” to “Take Advantage of Free Offer” and shortening the terms and conditions—and ran A/B tests. The results were clear: variation 1 delivered a 13% lift in CTR and variation 2 drove a 24% CTR, a 26% lift over the original, which Orange Maroc immediately hard‑coded; AB Tasty enabled faster, data‑driven improvements and significantly increased engagement.

Orange Maroc

Mohamed El Ghinimi

Digital Marketing Expert