AB Tasty
112 Case Studies
Case Study: Designhill achieves 5.84% higher CTR and 2.57% higher open rates with AB Tasty
A AB Tasty Case Study
2.57% increase in Open Rates 5.84% Higher Click-through Rate (CTR) by Changing the Subject Line of an Email
Designhill, a fast-growing peer-to-peer crowdsourcing platform that connects graphic artists with design seekers, needed to boost engagement on a pre-Christmas email promoting a blog post. They partnered with AB Tasty and used its A/B testing service to optimize the email subject line to drive higher open rates and click-throughs.
AB Tasty tested a subject line that used only the blog title ("Top 10 Off-Page SEO Strategies for Startups in 2015") against one prefixed with "Check Out My Recent Post – ...". Across 27,000 sends the title-only subject produced 4,265 opens (15.79%) vs 4,158 opens (15.39%) and 282 clicks (1.05%) vs 268 clicks (0.99%), yielding a 2.57% lift in open rate and a 5.84% higher CTR for Designhill.
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