Case Study: Center Parcs achieves 13.6% conversion lift with AB Tasty

Center Parcs - Customer Case Study

Center Parcs, a network of holiday villages specializing in holiday rentals across Europe, identified that their “Book now” CTA might be too forceful early in the booking funnel and could be deterring users. They worked with AB Tasty and used AB Tasty’s Visual Editor tool to run an A/B test and measure CTA click-through rate, global conversion rate and bounce rate.

AB Tasty implemented a variant changing the CTA from “Book now” to “Check availability” across product pages and tracked performance. The test delivered a 92% increase in CTA click-through rate and a 13.6% rise in overall conversion rate, showing AB Tasty’s solution helped Center Parcs better guide users through the booking process.

Center Parcs