Case Study: Avid achieves 34% increase in transactions with AB Tasty's promotional banners

Avid Increases Transactions by 34% with Promotional Banners

Avid, a leader in multimedia content creation, wanted to optimize how promotional offers were displayed across its site to boost conversions and customer loyalty. Working with AB Tasty, Avid used the vendor’s A/B testing and personalization capabilities to experiment with how a bonus gift for Media Composer subscriptions was presented on product pages.

AB Tasty ran an A/B test comparing a purple top-of-page banner to bold bullets under subscription options and implemented a sticky, custom-CSS faded banner for a 60% audio plugin promotion. The purple banner won—delivering a 34% increase in transactions—and was converted into a live personalization; the sticky banner drove clicks that converted at 15% for those visitors.

Avid

Jeff Copetas

Vice President of E-Commerce & Digital