Case Study: Yves Rocher achieves 3% more transactions and €3,000 extra revenue with AB Tasty

Displaying More Product Sizes Leads to More Transactions

Yves Rocher, the plant-based cosmetics brand, faced a user-awareness challenge: customers landing on a product page often didn’t realize other size options were available. To test whether surfacing alternative sizes would boost sales, Yves Rocher ran an initial A/B test with AB Tasty’s testing solution focused on a specific category.

AB Tasty implemented an A/B test on shower gels (200ml and 400ml), displaying alternative size options on product detail pages. Across 8,787 unique visitors the variation yielded 5% more clicks on size options, 4% more users reaching the shopping cart, a 3% increase in transaction rate and roughly €3,000 additional revenue—validating AB Tasty’s approach and giving Yves Rocher a clear, low‑risk playbook to scale sitewide.

Yves Rocher