AB Tasty
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Case Study: French online marketplace Pour de Bon achieves 25% revenue growth with AB Tasty
A AB Tasty Case Study
French Online Marketplace Pour de Bon Increases Revenue by 25%
Pour de Bon, a French online marketplace that aggregates fresh products from farmers and artisans, needed to sharpen its website experience to highlight fast, single-delivery shipping and boost conversions. Working with AB Tasty’s All‑In‑One Conversion Rate Optimization platform and Customer Success Manager Aude Id‑Hammou Aubert, their digital team ran a structured series of A/B tests to increase transaction rates, CTR and account creations while learning more about shopper behavior.
AB Tasty helped Pour de Bon iterate from early pop‑ins and banners to highly contextual, subtle messaging (green delivery cues, slashed prices and softened CTAs) placed at the basket and delivery steps. The approach drove clear gains: a 23% lift in CTA clicks from softer wording, Round Two tests produced up to +19% revenue and +9% transactions, product‑page badges increased revenue by 13% and transactions by 12%, and the final delivery‑page reassurance produced +10% Continue‑to‑Payment clicks, +12% transaction rate and a combined +25% total revenue for Pour de Bon.
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