Case Study: Ekosport achieves a 13.3% increase in add-to-cart conversions with AB Tasty Visual Editor

Improving visibility of CTA

Ekosport, a winter sports equipment and clothing online retailer, suspected that a weak "Add to cart" CTA was hurting conversions. To address this, they partnered with AB Tasty and used the AB Tasty Visual Editor to test a clearer, more prominent CTA on product pages.

AB Tasty implemented a variation featuring a large bright-red "Add to cart" button and exposed it to 42,000 visitors over 18 days; the test delivered a 13.3% increase in conversion rate to the next stage of the buying funnel with 99% statistical reliability, demonstrating a clear, measurable uplift from AB Tasty’s change.

Ekosport