Case Study: Ashley Furniture achieves 15% conversion uplift and 4% bounce-rate reduction with AB Tasty

Testng the Purchase Funnel

Ashley Furniture, a leading American furniture and bedding company, suspected their e-commerce purchase funnel was slightly too long and was deterring customers from completing orders. They used AB Tasty’s platform to test whether moving billing and delivery address fields into an earlier account-creation stage (instead of during checkout) would improve completion rates.

Using AB Tasty, the team ran a quick A/B experiment—set up in just 30 minutes—that displaced address collection from the purchase funnel into account creation. The change delivered a 15% increase in conversion rate and a 4% decrease in bounce rate, demonstrating AB Tasty’s ability to enable fast, measurable improvements to checkout efficiency.

Ashley Furniture