Case Study: BDV.fr simplifies checkout and boosts conversions with AB Tasty

Exploring how to simplify the user journey

BDV.fr, a French flight comparison website, faced drop-offs late in the funnel where a lengthy add-ons page forced users to scroll repeatedly to check checkout totals. Using AB Tasty’s Session Recording, the team identified that placing totals at the top caused users to scroll up and down to re-check prices, complicating the purchase decision.

AB Tasty helped BDV.fr implement a sticky shopping basket total and validated the change with A/B testing. The simpler, always-visible total reduced friction and resulted in a positive lift in conversions, demonstrating how AB Tasty’s Session Recording and experimentation drove measurable UX and revenue improvements.

BDV.fr