Case Study: Ashley Furniture achieves +15% conversions with AB Tasty

How Ashley Furniture Increased Conversions by +15%

Ashley Furniture, a leading U.S. furniture and bedding retailer operating AshleyFurnitureHomeStore.com, faced friction in its checkout process that hurt new-visitor conversions. To tackle this, Ashley Furniture partnered with AB Tasty, using AB Tasty’s A/B testing, multivariate testing and personalization tools to identify and fix points of user frustration in the purchase funnel.

AB Tasty implemented a variation that removed the in-checkout address-entry step—prompting users to supply delivery details earlier in the journey—and the change was rolled out in about 30 minutes. The test shortened the checkout flow, reduced bounce rates by 4%, cut cart abandonment and delivered a measured +15% uplift in conversions for Ashley Furniture.

Ashley Furniture

Matt Sparks

eCommerce Optimization Manager