Case Study: Damart UK achieves a 29% increase in transactions with AB Tasty

Damart UK increases transactions by 29%

Damart, an industry leader in clothing for the senior market with strong UK, French and Belgian operations, faced outdated online product pages across its US, UK and French sites (and Damart sportswear). Their marketing team updated color-selection icons, product thumbnails and—most critically—moved the “Add to the Cart” CTA higher on the page, then enlisted AB Tasty to validate the redesign with split/A-B testing.

AB Tasty implemented a split test (set up in about an hour), routing portions of traffic to the original and redesigned pages across the four sites and collecting statistically reliable data. The results were particularly strong in the UK: AB Tasty’s test showed a 29% increase in transactions, a 15% uplift in clicks on the “Add to the Cart” CTA and an 8% increase in return visits.

Damart