Case Study: Mor Furniture for Less achieves 3X incremental ROI with AB Tasty

Restarting a Testing Program Starts with the Right Tool

Mor Furniture for Less, a top-100 U.S. furniture retailer, wanted to restart its A/B testing program after cutting it years earlier but lacked both the right tool and in-house resources. PeakActivity evaluated options and recommended the AB Tasty platform for its advanced features (widgets library, scroll-depth and element visibility tracking), positioning AB Tasty as the chosen vendor solution.

PeakActivity integrated the AB Tasty platform and ran a dedicated CRO program that averaged four tests per month, launching 23 total experiences with a 50% win rate and delivering a 3x incremental ROI. Mor Furniture for Less is now fully committed to the iterative test-and-learn roadmap, using AB Tasty-powered insights to prioritize winning experiences and accelerate optimization.

Mor Furniture for Less

Kate Bennet

Vice President, Marketing and eCommerce