AB Tasty
112 Case Studies
Case Study: La Redoute achieves 3x A/B test success and +4% revenue per visitor with AB Tasty's EmotionsAI
A AB Tasty Case Study
La Redoute triples A/B test success rate with EmotionsAI
La Redoute, a leading French multichannel retailer for home decor and apparel with over 7 million monthly unique visitors, wanted to boost engagement and improve mobile optimization by making site experience more personalized. To do this they engaged EmotionsAI by AB Tasty to leverage psychology-driven, AI-powered segmentation and change the way they build experiments.
AB Tasty implemented EmotionsAI to create emotions-based audience segments and run targeted A/B tests, which tripled La Redoute’s A/B test success rate. The initiative increased revenue per visitor by 4% and lifted conversion rate by 3%, delivering measurable engagement and commercial gains for La Redoute.
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La Redoute
Meven Simon
Conversion Optimization Manager