Case Study: Avid achieves double‑digit transaction growth and a data‑driven testing culture with AB Tasty

Avid Transforms Internal Culture and Website Experience with AB Tasty

Avid, a global provider of software and solutions for media creation and management, needed to modernize its website and build a companywide, data-driven culture of experimentation. With a lean development team and competing roadmaps, Avid struggled to run rapid tests and iterate on UX changes. To solve this, Avid partnered with AB Tasty, using tools like AB Tasty’s visual editor, NPS widget, and personalization/segmentation features to enable no‑code testing and collect customer feedback quickly.

AB Tasty helped Avid implement a “test and learn” approach—running frequent A/B tests, collecting NPS feedback, and redesigning navigation (moving it to the top with mega‑menus) based on user data. The results included double‑digit increases in transactions, a material uplift in conversions, and a 49% increase in NPS supporters after the navigation change, plus faster experiment velocity and a cultural shift toward testing-driven decisions. AB Tasty’s partnership also supported personalization and scaling of experiments across Avid’s B2B and B2C audiences.

Avid

Jeff Copetas

Vice President of E-Commerce & Digital