Case Study: Foncia boosts alert clicks by 122% with AB Tasty

Turning call to action buttons sticky on mobile

The French real estate business Foncia partnered with AB Tasty to optimize its mobile user experience. The challenge was to increase user engagement with a key feature by making the "create an alert" call-to-action button more prominent on its application, as these alerts provide frequent and timely information that is essential in a fast-paced industry like real estate.

AB Tasty implemented a solution by using A/B testing to make the button sticky so it would scroll with users on key pages. This change, which took only 45 minutes to implement via CSS, resulted in a massive 122% increase in clicks on the button. Furthermore, the vendor's solution successfully led to a 46% increase in the creation of new alerts, demonstrating a significant and valuable impact on user behavior.

Foncia