Smartly.io B2B Case Studies & Customer Successes

Smartly.io is a SaaS company that automates Facebook and Instagram advertising at scale for leading global advertisers. At that time, Facebook was just starting to get some early traction for its new direct-response advertising formats, and so they decided to go all in for Facebook! Since December 2013, they have been proud members of the Facebook Marketing Partner community trusted partners of Facebook in building tools for modern marketers. The Smartly.io platform helps brands create, launch, and optimize campaigns with first-to-market solutions and features.

ABOUT YOU drives 100% increase in ROAS with Smartly and TikTok Shopping Ads

ABOUT YOU

Cindy Lin

Online Marketing Manager

Albert Heijn Scales Multi-Platform Digital Circulars to Drive Incremental Sales

Albert Heijn

Bram Molenaar

Digital Media Specialist

Albert Heijn Serves Fresh Weekly Offers with Smartly

Albert Heijn

Bram Molenaar

Digital Media Specialist

Head of Growth

Barkbox Increases Paid Social Roi with Automation

BarkBox

Rob Schutz

Head of Growth

Localized Ads for Real Estate with Automated Ads

Bonava

Lassi Laukkarineni

Prospect

Increase Sales and ROI With Personalized Ads on Instagram

Boozt.com

Brooklinen increases conversions with Smartly and Meta’s Advantage+ Shopping Campaigns

Brooklinen

Adelyn Galang

Growth Marketing Manager

Careem Expands Video Automation During the World Cup

Careem

Setu Sharma

Sr. Performance Marketing Manager

From Social to Sell with Carousell Cost-Effective user Acquisition with Smartly.io

Carousell

Arun Kumar

Head of Digital Marketing

Chatbooks - Customer Case Study

Chatbooks

Gerardo Castillo

Director of Customer Acquisition

Colgate's elmex activated DCO to successfully drive upper funnel media performance on video

Colgate

Cornershop Scales Globally with More Effective Geo-Campaign Set Up

Cornershop by Uber

Noorpreet Lehl

Global Head of Performance Marketing

DailyObjects - Customer Case Study

DailyObjects

Shahnawaz Mansoori

Marketing Strategy Manager

Deliveroo - Customer Case Study

Deliveroo

Deliveroo uses Smartly Creative to create hundreds of weather-based creatives

Deliveroo

Hujat Battashy

Paid Social Specialist

Deliveroo reaches hyperlocal audiences with neighborhood favorites

Deliveroo

Claire Reynolds

Senior Performance Marketing Specialist

DFS Furniture Leveraged Smartly Automation To Unlock Performance On Pinterest

DFS Furniture

Adam Clarke

Group Senior Digital Performance Manager

DiDi decreased Cost Per Install by 6% using Predictive Budget Allocation across digital channels

DiDi

Juan Carlos Zaragoza

Performance Marketing Manager

DR SMILE leverages Smartly to create 5,000 ads across Facebook, TikTok, Snapchat, and YouTube for Black Friday

Dr Smile

Leah Bell

Campaign Manager

Scaling Customer Acquisition with Customized Videos

Eataly Net

Michele Cortellessa

Digital Marketing Manager

Automating Instagram Stories Video Ads for the Holidays at Scale

eBay

Sadie Daryan

Global Head of Display and App Marketing

eBoost Consulting - Customer Case Study

eBoost Consulting

Chris Root

President

Emma Sleep's New Era of Creative with Generative AI

Emma Sleep

Linh Phan

Senior Performance Marketing Manager

eProfessional Creates Hyperlocal Video Ads Across 11 Countries

eProfessional

Steffi Kegel

Director Social Media Advertising

Eurojackpot & GroupM Nexus leverage Smartly Workspaces to reduce manual workload and increase ROAS

Eurojackpot

Dennis van der Zant

Social Team

FanDuel Teams up with Smartly to Drive Down CPIs on Snap by 16%

FanDuel

Sherrie Hang

Senior Manager of Media & Demand Generation

Smartly Helps FanDuel Scale Snap Spend 4.5X

FanDuel

Aaron Dugan

Director of Media & Demand Generation

Finery Automates their Sales Funnel with Smartly.io

Finery

Andrew Shakespeare

Business Intelligence Manager

219% increase in click-through rate and 46% decrease in cost per order

FoodPanda

How foodpanda Unlocked Meta’s Catalog Product Video Using Existing Static Catalog

FoodPanda

Lukas Artim

Paid Social Specialist, Delivery Hero

Foot Locker's Gen AI Initiative Results in a 28% Drop in CPA

Foot Locker

Nikolay Zelyamov

Manager Programmatic & Paid Social EMEA

Frávega - Customer Case Study

Frávega

Alejandro Fogarolli

Digital Marketing Team Leader

G-Star RAW increases sales with user generated content on Paid Social

G-Star RAW

Bert Van Eetvelde

Lead Paid Social

How Börlind slashed CPO by 50% Partnering with GroupM and Smartly

GroupM

Fabian Kietzmann

Chief Products & Services Officer

GroupM DE used Predictive Budget Allocation to scale and improve campaign performance with in-flight adjustments

GroupM

Grover drives a 70% decrease in costs with Smartly and Meta’s Advantage+ Shopping Campaigns

Grover

Diego Pineda Castro

Senior Paid Social Specialist

Growing Sales and Brand on Instagram

Hawkers

Hawkers uses Collaborative Ads to grow sales on e-tail partner’s shop by 158%

Hawkers

Silvia Perez

Wholesale & Marketplaces Director

Growth Manager

Lower and Analyze Your CPA Levels Running Campaigns Across Facebook and Instagram

IQ Option

Jawwy Automates Creative Production and Delivery to Relevant Audiences

Jawwy

Nadeem Ibrahim

Digital Director

Jellyfish Group - Customer Case Study

Jellyfish Group

Laura Mittelmann

Senior Paid Social Specialist

Just Eat Takeaway.com and BYTE/DEPT® partner with Smartly to deliver ads across EURO 2020

Just Eat Takeaway

Tattie Reatchlous

Lead Digital Media

Keno Hits the Jackpot with 38X More New Customers

Keno

Onam Khatri

Performance Media Manager

KLM - Customer Case Study

KLM

Martine van der Lee

Director Social Media

Driving Performance Through Video Ads That Are Easy to Create and Iterate On-The-Go

Koala

Isabelle Zonderland

Paid Media Manager

La Redoute Uses On-Brand Retargeting Creatives to Decrease CPA 12-38% Across Platforms

La Redoute

Jeremy Savary

Traffic Manager

Linio Automates Their Design Work With Smartly.io

Linio

Ankit Khemka

Group Head Social Media and Mobile

Liverpool teams up with Visa to create playable ads and increase in-app purchase conversions up to 4.75%

Liverpool

Victor Roberto Ortíz Flores

Sr. Digital Consultant

LUISAVIAROMA increases ROAS on TikTok using image templates for Shopping Ads

Luisaviaroma

Deborah Emechebe

Paid Social Media Lead

Majid Al Futtaim’s Carrefour Drives In-store Sales with Digital Leaflets

Majid Al Futtaim

Sonja Abdo

VP of Digital Marketing

Makuake and Septeni Increase Revenue with Smartly Image Templates

Makuake

Daisuke Yokawa

Director

How Mango Drove 4.2x ROAS with Optimization

Mango

Roger Graell

Ecommerce Director

McDonald's - Customer Case Study

McDonald's

MediaMarkt Leverages Campaign Automation to In-House Social Advertising

MediaMarkt

Danny Hsiao

Performance Marketing Manager Benelux

MIX - Customer Case Study

MIX

Monster's Setup with personalized designed creatives that slash CPA by more than 50%

Monster

Sebastian Weiss

Global Creative Design Team

Saving Time While Growing the Business

More2

Stan Segin

Paid Social Lead

MUBI - Customer Case Study

MUBI

50% CPI overtime using Smartly.io’s optimization features compared with other channels

Musement

Fabio Zecchini

Co-Founder

N26 uses Smartly to personalize and scale full-funnel ads across Germany

N26

Saínza Rego Otero

Paid Social Specialist

Noom Achieves Scale and Efficiency with Google Demand Gen Campaigns

Noom

Noah Levenson

Sr. Director, Head of Growth Marketing

Using Dynamic Creative to Improve Results How OLX Pakistan Decreased CPA by 16%

OLX

Amarjeet Singh

OLX

OLX Brazil - Customer Case Study

OLX

Caio Ferreira

Performance & Media Manager

Pathé Cinemas Attract Moviegoers with Hyper-Local, Weather-Based Ads

Pathé Cinemas

Stef de Reeder

Online Marketer

Publicis use Smartly to reduce the bounce rate of the Abu Dhabi Tourism Board’s campaigns by 50%

Publicis Groupe

Maheen Siddiqui

Senior Performance Executive

Collaborative Success Revolutionizing Ralph Lauren’s Google’s PMax Ad Strategy

Ralph Lauren

Ellie Elliot

Creative Design

Ralph Lauren and Smartly Serve Aces by Personalizing the Wimbledon Shopping Experience

Ralph Lauren

Alicia Castellana

Director, Digital Media & Data Intelligence

RIU's User-Generated Content Boosts Video Views by 105%

RIU Hotels

Laura García Pleijlar

B2C Marketing Director

Sale Stock - Customer Case Study

Sale Stock

Adilla Diningsih

VP of Marketing

Samsung increases ROAS 173% with data-driven creatives for the Galaxy Note 20 launch in Spain

Samsung

Guillermo Barbera

Head of Media, Data & Loyalty Marketing

Sephora SEA Goes Beyond (Static) Beauty with Videos

Sephora

Joan Tan

Performance Marketing

146% increase in marketing volume and 27% decrease in CPA

Skyscanner

Filippo Ciurria

Senior Social Media Manager, Global

Sonova uses automation across multiple markets decreasing costs by 30%

Sonova

Agnese Prelli

Senior Paid Social Marketing Manager

Display personalisation pays off Specsavers achieve 38% lower CPA

Specsavers

Rikke Rømer

Digital Marketing Manager for Northern Europe

63% improvement in CTR and 16% higher average order value

Stayhard AB

Viktor Sundberg

Online Marketing Manager

StubHub partners with Smartly to drive higher brand lift and conversions through full-funnel strategy

StubHub

T-Mobile Drives Message Association with Personalized Creatives

T-Mobile

Soumia El Allali

Senior Paid Media Consultant

Techstyle Finds Success with Bid Multipliers

TechStyle Fashion Group

Guillem Chivite

Senior Acquisition Manager

Fabletics and Savage X Fenty Drive Performance During the Holidays

TechStyle Fashion Group

TIKI.VN Automate Their Way to Better ROI

TIKI.VN

Dang Duc

Marketing Team Leader

With the help of Smartly.io, Travix increased their sales by 400% in six months

Travix International

Stephan Vinkenborg

Head of Software Engineering

TUI Belgium Tripled Its CTR While Improving CPA

TUI

Nicolas Elshout

Digital Marketeer

TUI Taps Into High-Intent Travel Audiences Early in their Journeys

TUI

Marialena Michailidou

Group Digital Marketing Lead

TUI Finds Best Performing Creative Elements by Playing with Modular Approach

TUI

Nicolas Elshout

Lead Programmatic Media Buying

Uber Brings Ad Operations In-House Managed Onboarding for a Smooth Transition

Uber

Andy Spry

Paid Social Lead

Uber Freight Leverages Smartly’s Modular Creative to Drive Performance

Uber

Smartly’s Managed Services Team Helps Uber Eats Increase ROAS 30% by Revamping Paid Social Strategy

Uber Eats

Julie Florin

Director

How to Respond Creatively to the Disrupted Market

Uber Eats

Merry Morud

Marketing Manager, Performance Creative Optimization

Under Armour Leverages Cross-Border Catalog to Streamline Ads Buying Across Markets

Under Armour

Smartly’s Creative Personalization Helps Urban Sports Club Decrease CPA by 52%

Urban Sports Club

Silvia Bertoletti

Urban Sports Club

vanHaren delivered better shoe shopping experiences with Smartly Workspaces

vanHaren

Nikki Gruijters

Nexus Social Team

Boosting Performance with Lead Ads

VivaReal

Luca Migliore

Performance Marketing Analyst

Vuclip - Customer Case Study

Vuclip

Walmart Brasil Takes Weekly Offers Online to Drive Offline Sales

Walmart

André Svartman

General Director of Marketing

We Effect - Customer Case Study

We Effect

Rigmor Engerstam

Digital Media Manager

Wolt Scales to 100+ Cities with Data-Driven Automation and Optimization

Wolt

Anh Nguyen

VP of Performance Marketing

30% increase in ROI and 50% increase in marketing volume with Predictive Budget Allocation

ZALORA

Kaushal Bhalotia

Head of Online Marketing

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Smartly.io B2B Case Studies & Customer Successes

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