Case Study: Uber achieves higher performance with Smartly.io

Uber Brings Ad Operations In-House Managed Onboarding for a Smooth Transition

Uber EMEA faced the challenge of scaling its Facebook advertising while simultaneously building its internal ad operations team. They needed to audit and restructure hundreds of existing campaigns across the region without interrupting performance. To solve this, Uber partnered with vendor Smartly.io and utilized its Managed Onboarding service for a smooth transition.

Smartly.io rebuilt and transferred Uber's campaigns onto its platform, consolidating them into a new, streamlined account. The solution involved restructuring ad sets to target broad audiences using optimized CPM bidding, which drastically reduced manual work. This new setup, implemented by Smartly.io, resulted in a 5-10% higher campaign performance while maintaining a stable cost per signup.

Uber

Andy Spry

Paid Social Lead