Case Study: FanDuel achieves lower acquisition costs on Snapchat with Smartly.io

FanDuel Teams up with Smartly to Drive Down CPIs on Snap by 16%

FanDuel, a major sports betting and daily fantasy sports brand, wanted to use Snapchat to showcase real-time, game-specific betting odds that perform better than evergreen creative. However, the need to promote 12+ weekly games with constantly changing odds made the process highly manual and difficult to manage without disrupting Snapchat’s delivery algorithm. FanDuel turned to Smartly.io and its managed services and automation platform to solve this challenge.

Smartly.io implemented an automated Snapchat Dynamic Ads campaign using Dynamic Image Templates, allowing FanDuel to update live betting odds feeds and generate new game-specific ads in minutes. This streamlined setup reduced manual work and improved performance, delivering a 16% decrease in Cost per Install, a 16% decrease in Cost per Registration, and a 21% decrease in Cost per First Time Deposit within the first month.

FanDuel

Sherrie Hang

Senior Manager of Media & Demand Generation