Case Study: GroupM achieves double-digit campaign performance gains with Smartly.io

GroupM DE used Predictive Budget Allocation to scale and improve campaign performance with in-flight adjustments

GroupM DE, part of the global GroupM organization, needed a way to manage a high volume of clients, campaigns, and markets while moving beyond pre-launch budget planning. To test and scale on new platforms without adding strain to resources, they turned to Smartly.io and its Predictive Budget Allocation solution.

With Smartly.io’s Predictive Budget Allocation, GroupM DE was able to optimize live campaigns in-flight with the press of a button and expand to three additional platforms: TikTok, Pinterest, and Snap. The result was a 19% increase in performance, a 22% increase in clicks, and a 9% increase in impressions.

GroupM