Case Study: KLM achieves stronger CTR and upper-funnel performance with Smartly.io Video Templates

KLM - Customer Case Study

KLM, the Dutch airline, wanted to scale personalized video advertising across multiple markets and hundreds of destinations, but creating customized video assets manually was not feasible. The company also needed a more efficient way to support performance-driven campaigns with video, while maintaining strong ROI across the customer journey.

Using Smartly.io’s Video Templates, KLM and its agency partner Storm Digital automated the creation of dynamic destination-based video ads from feed data and existing creative assets. Smartly.io helped KLM test and scale these videos across four markets, resulting in a clear lift in CTR and upper-funnel metrics, with video delivering stronger performance in sales campaigns.

KLM

Martine van der Lee

Director Social Media