Case Study: Ralph Lauren achieves +20% performance with Smartly.io

Collaborative Success Revolutionizing Ralph Lauren’s Google’s PMax Ad Strategy

Ralph Lauren partnered with Smartly.io to strengthen its brand presence across channels using Google’s Performance Max. The challenge was to scale creative output and support innovation while maintaining more control over ad creative than Google’s native features allowed.

Using Smartly.io integrated with Google Ads, Ralph Lauren streamlined creative automation and produced 800 creatives in a week. The result was a 20% performance lift and a 10% reduction in cost per click, showing that Smartly.io helped improve both efficiency and results.

Ralph Lauren

Ellie Elliot

Creative Design