Case Study: DailyObjects achieves 3x ROI and 134% more app installs with Smartly.io

DailyObjects - Customer Case Study

DailyObjects, India’s largest seller of smartphone cases and accessories, partnered with Smartly.io to improve remarketing performance on Facebook and drive more app installs on Instagram. The ecommerce brand wanted better ways to retarget website visitors, increase ROI, and convert more users across its marketing channels.

Using Smartly.io’s automation platform, DailyObjects created dynamic product ads in Instagram Stories and optimized retargeting campaigns with product-specific image templates pulled from its catalog. Smartly.io helped tailor ads to user behavior, control budget more efficiently, and personalize messaging, leading to a 3x ROI from Facebook campaigns, a 21% increase in retargeting transactions, a 21% increase in retargeting clicks, and a 134% increase in app installs.

DailyObjects

Shahnawaz Mansoori

Marketing Strategy Manager