Case Study: Wolt scales to 100+ cities with Smartly.io automation and optimization

Wolt Scales to 100+ Cities with Data-Driven Automation and Optimization

Wolt, a global food delivery platform, needed a faster way to run hyper-local social campaigns across many small regions as it expanded into new markets. With a lean team and the need for accurate attribution in the wake of iOS 14 changes, Wolt partnered with Smartly.io to help automate campaign creation, targeting, and measurement.

Using Smartly.io’s Image Templates, feed-based automation, and campaign optimization tools integrated with AppsFlyer, Wolt streamlined localized ad production and real-time campaign management. Smartly.io helped Wolt scale campaigns in 100+ cities, save 10 hours per week, and establish a single source of truth for performance data, enabling smarter optimization and growth.

Wolt

Anh Nguyen

VP of Performance Marketing