Case Study: TechStyle Fashion Group achieves lower CPA and higher conversions with Smartly.io Bid Multipliers

Techstyle Finds Success with Bid Multipliers

TechStyle Fashion Group, the e-commerce company behind brands like Fabletics, JustFab, and Savage X Fenty, wanted to improve ad performance without splitting audiences or placements in ways that could hurt delivery. Working with Smartly.io, the team looked for a better way to apply their learnings that Instagram outperformed other placements in certain countries while keeping campaign structures simple.

Smartly.io implemented Bid Multipliers, allowing TechStyle to adjust bids by placement and make Instagram more competitive in the auction without creating ad set splits. The approach delivered strong results across European markets, improving click-to-lead conversion by 11%, click-to-VIP conversion by 45%, and reducing VIP CPA by 30%, while also saving time through simplified campaign management.

TechStyle Fashion Group

Guillem Chivite

Senior Acquisition Manager