Case Study: Noom achieves scale and efficiency with Smartly.io for Google Demand Gen campaigns

Noom Achieves Scale and Efficiency with Google Demand Gen Campaigns

Noom, the subscription-based food and wellness app, wanted to extend performance, expand reach, and complement its paid social efforts without increasing creative workload. They partnered with Smartly.io to use Google Demand Gen campaigns.

Smartly.io helped Noom activate Demand Gen across YouTube, Discover, and Gmail, effectively extending short-form video from paid social into a social complement channel. The campaigns delivered a 19% performance uplift over business as usual and drove 46% of conversions from consumers aged 55+, showing Smartly.io’s solution could reach an older audience more efficiently during peak periods.

Noom

Noah Levenson

Sr. Director, Head of Growth Marketing