Case Study: Uber Eats boosts ROAS 30% with Smartly.io Managed Services

Smartly’s Managed Services Team Helps Uber Eats Increase ROAS 30% by Revamping Paid Social Strategy

Uber Eats, a global food delivery platform, needed a more effective paid social strategy as consumer behavior shifted after the pandemic. With limited internal bandwidth for operations and test-and-learn planning, the team turned to Smartly.io’s Managed Services team and its paid social platform to help scale localized campaigns across 23 markets.

Smartly.io revamped Uber Eats’ paid social strategy by running formal and directional tests, optimizing creative across the funnel, and rebuilding retargeting audiences. Over a six-month engagement, Smartly.io helped Uber Eats increase ROAS by 30%, grow revenue from Facebook by 3x, and scale ad spend by 80%, while giving the team a stronger long-term strategy to keep building on.

Uber Eats

Julie Florin

Director