Case Study: IQ Option lowers CPA for mobile app installs with Smartly.io

Lower and Analyze Your CPA Levels Running Campaigns Across Facebook and Instagram

IQ Option partnered with Smartly.io to help drive mobile app installs, but the company was struggling with high CPA levels and weak delivery on Instagram. The challenge was to improve performance while keeping acquisition costs under control.

Smartly.io implemented an Instagram ad product that let IQ Option run a single campaign across both Facebook and Instagram, with optimization to serve ads where they would generate the most clicks at the lowest cost. The result was a 3.77% lower CPA for mobile app installs compared with running Facebook and Instagram campaigns separately.

IQ Option