Case Study: La Redoute achieves up to 38% lower CPA with Smartly.io

La Redoute Uses On-Brand Retargeting Creatives to Decrease CPA 12-38% Across Platforms

La Redoute, a long-time Facebook advertiser, wanted to reach incremental audiences on Snapchat and Pinterest without losing its strong brand recognition. The retailer needed a way to create dynamic retargeting ads that were relevant to shoppers while still matching its established brand look and feel. Smartly.io’s Image Templates were used to help support Dynamic Ads / Shopping Ads across these platforms.

Using Smartly.io’s advanced dynamic Image Templates, La Redoute was able to scale on-brand creative production with customized fonts, colors, logos, product frames, and promotional details. In side-by-side campaigns with the same budget, Smartly.io helped La Redoute achieve a 12% to 38% decrease in CPA across platforms, improving performance for retargeting campaigns on Snapchat and Pinterest.

La Redoute

Jeremy Savary

Traffic Manager