Case Study: Jawwy achieves lower CPA and higher ROAS with Smartly.io

Jawwy Automates Creative Production and Delivery to Relevant Audiences

Jawwy, a telecom brand from Saudi Telecom Company (stc), wanted to make its advertising more relevant and personalized while reducing the manual effort needed to create and update campaigns. Working with Smartly.io, along with FP7 and UM, the team needed a way to quickly generate multiple creative variations for different audiences and changing offers without long lead times.

Using Smartly.io Automated Ads with Image and Video Templates connected to spreadsheet-based ad data, the team automated creative production and delivery while staying on brand. Smartly.io helped Jawwy generate 180 creatives, cut CPA by 58%, and increase ROAS by 110%, while also enabling faster campaign launches and reducing ad fatigue through more frequent creative rotation.

Jawwy

Nadeem Ibrahim

Digital Director