Case Study: TechStyle Fashion Group Drives Holiday Subscriber Growth with Smartly.io

Fabletics and Savage X Fenty Drive Performance During the Holidays

TechStyle Fashion Group partnered with Smartly.io to diversify its social media mix beyond Facebook and Instagram and tap into new audiences on Pinterest. The company needed a way to scale holiday-season acquisition for brands like Fabletics and Savage X Fenty while maintaining CPA goals, but its brand managers lacked the bandwidth to manage day-to-day ad buying and optimization on a new platform.

Using Smartly.io’s platform and Managed Service, TechStyle automated Pin creation, built tailored optimization strategies for each brand, and tested multiple approaches ahead of the holiday shopping season. The result was stronger performance across both brands, including a 28% quarterly increase in new subscribers for Fabletics, a 191% increase in Q4 new subscribers for Savage X Fenty, and a 29% reduction in CPA for Savage X Fenty.

TechStyle Fashion Group