Case Study: Brooklinen boosts conversions with Smartly.io and Meta Advantage+ Shopping Campaigns

Brooklinen increases conversions with Smartly and Meta’s Advantage+ Shopping Campaigns

Brooklinen, a home essentials retailer, wanted to test Meta’s new Advantage+ Shopping Campaigns (ASC) ahead of Cyber Week to add incremental value to its existing Meta account while maintaining control over audiences and customer exposure. To do this, Brooklinen worked with Smartly.io, using Smartly’s automated feed-based campaigns and budget pools to fit ASC into its current workflow.

Smartly.io helped Brooklinen launch ASC quickly and automate ad creation from existing campaign feeds, making it easier to test creatives with less manual effort. During Cyber Week, the ASC campaign delivered Brooklinen’s highest volume of purchases and revenue versus other BAU campaigns, while also achieving a 12% lower CPM, 8% lower CPC, and 45% higher conversion rate.

Brooklinen

Adelyn Galang

Growth Marketing Manager