Case Study: Stayhard AB boosts revenue and lowers cost of sales with Smartly.io

63% improvement in CTR and 16% higher average order value

Stayhard AB, the Nordic men’s clothing brand, wanted to improve the performance of its retargeting and find a more effective way to drive revenue while lowering acquisition costs. Working with Smartly.io and using Facebook’s dynamic targeting and dynamic ads, the company set out to build more effective always-on strategies across its marketing campaigns.

Smartly.io helped Stayhard AB activate dynamic ads and optimize retargeting with stronger synergy across campaigns, which led to significant gains. The results included an 81% increase in revenue, a 63% increase in CTR, a 16% increase in average order value, and a 29% lower cost of sales, making it one of the best-performing platforms in the brand’s media mix.

Stayhard AB

Viktor Sundberg

Online Marketing Manager