Case Study: Majid Al Futtaim’s Carrefour drives in-store sales with Smartly.io

Majid Al Futtaim’s Carrefour Drives In-store Sales with Digital Leaflets

Majid Al Futtaim’s Carrefour partnered with Smartly.io to digitize its local in-store deals and offers. As Carrefour printed promotional leaflets across multiple markets with frequent country-specific updates, the team needed a faster, more scalable way to bring print ads online without relying on manual creative development and media buying.

Using Smartly.io’s feed-based Automated Ads and Instant Experiences, Carrefour automated the creation and delivery of localized digital leaflets with templated designs for seasonal promotions and product offers. The result was a 30% reduction in execution time, about 50 work hours saved per month, and 30+ leaflet ads produced monthly, with engagement rates of 7–8% and a stronger focus on strategic campaign planning.

Majid Al Futtaim

Sonja Abdo

VP of Digital Marketing