Case Study: Just Eat Takeaway achieves scalable localized EURO 2020 ads with Smartly.io

Just Eat Takeaway.com and BYTE/DEPT® partner with Smartly to deliver ads across EURO 2020

Just Eat Takeaway.com, a global online food delivery marketplace, needed a scalable way to run localized ads across 17 markets for its EURO 2020 sponsorship. With match lineups and national team progress constantly changing, the team needed to deliver the right message in multiple languages without relying on a manual production process. Smartly.io was brought in alongside agency partner BYTE/DEPT® to support the campaign.

Using Smartly.io’s Automated Ads, Video Templates, and conditional rendering, the team built dynamic creative that could automatically swap in localized content such as flags, players, match details, and timing via data feeds and a sports API. The campaign delivered strong results, including a 72% view-through rate lift, a 45% click-through rate lift, and activation across 17 different markets, showing the scalability and flexibility Smartly.io enabled for Just Eat Takeaway.com.

Just Eat Takeaway

Tattie Reatchlous

Lead Digital Media