Case Study: DR SMILE scales 5,000 Black Friday ads with Smartly.io

DR SMILE leverages Smartly to create 5,000 ads across Facebook, TikTok, Snapchat, and YouTube for Black Friday

DR SMILE, a fast-growing digital healthcare startup in Germany, wanted to scale its Black Friday advertising across eight countries, eight languages, and six channels while keeping messaging relevant and responsive in real time. With a small four-person social team, the company turned to Smartly.io and its creative automation platform to manage the complexity and speed of the campaign.

Using Smartly.io’s creative templates, Automated Ads, and A/B testing tools, DR SMILE generated more than 5,000 ad variations across Facebook, Instagram, TikTok, Snapchat, YouTube, and Display, saving 180 hours of manual work. The campaign delivered a 20% lower CPA, 13% more session bookings, and even showed that a small creative change drove a 50% increase in conversion rate for one ad.

Dr Smile

Leah Bell

Campaign Manager