Case Study: Boozt.com achieves higher ROI and lower CPA with Smartly.io's personalized Instagram ads

Increase Sales and ROI With Personalized Ads on Instagram

Boozt.com, an online shop for clothes, shoes, and accessories for the whole family, wanted to boost sales and ROI even further after seeing strong results with Dynamic Ads for Products on Facebook. The company turned to Smartly.io to help deliver more personalized, unique, and relevant retargeting ads, especially on Instagram.

Smartly.io enabled Boozt.com to run Dynamic Ads on Instagram, giving the retailer a visually strong channel with less competition than Facebook. The campaign delivered measurable gains, with Instagram achieving 23% better ROI than Facebook desktop feed and a 14% lower CPA for new purchases, demonstrating that Smartly.io helped improve performance meaningfully.

Boozt.com