Case Study: Chatbooks scales Facebook advertising and automates campaign management with Smartly.io

Chatbooks - Customer Case Study

Chatbooks, a family-owned photo book company, wanted to automate day-to-day campaign work as it scaled Facebook and Instagram marketing. Looking for a first Facebook Marketing Partner, the team needed a solution to simplify prospecting and retargeting, support rule-based triggers, and provide strong customer service; they chose Smartly.io.

Using Smartly.io’s automation and optimization tools, including Stop Loss and Predictive Budget Allocation, Chatbooks streamlined campaign management and scaled ad spend without adding headcount. The result was a 3X increase in ad spend capacity, and Chatbooks was able to bring all ad spend in-house and manage it internally.

Chatbooks

Gerardo Castillo

Director of Customer Acquisition