Case Study: Hopper automates high-volume flight ad campaigns with Smartly.io

A Flying Start to Automating Creatives and Campaign Optimization with Smartly.io

Hopper, a flight booking app that predicts airfare changes, needed a way to advertise hundreds of fast-changing flight deals on Facebook without expanding its team. To scale high-volume, frequently updated campaigns efficiently, Hopper partnered with Smartly.io and used its Facebook marketing automation platform to help manage creatives and campaign performance.

Smartly.io built dynamic image templates to automatically generate ads from Hopper’s flight data, and used predictive budget allocation to shift spend toward the best-performing deals. The result was a major time savings that helped Hopper grow its user acquisition efforts from one channel to 15 without hiring more people, while also allowing the team to scale spend quickly and optimize toward stronger CTR and engagement.

Hopper

Simon Lejeune

Growth Manager