Case Study: Hawkers achieves 158% sales growth with Smartly.io Collaborative Ads

Hawkers uses Collaborative Ads to grow sales on e-tail partner’s shop by 158%

Hawkers, a Spain-based fashion brand known for its sunglasses, wanted to expand marketing in APAC without direct sales in the region and depended on e-commerce partners to handle local sales. This limited their control over marketing and made it difficult to build brand awareness in those markets. Smartly.io helped Hawkers use Collaborative Ads to overcome this challenge.

With Smartly.io’s Collaborative Ads, Hawkers promoted products available through partner catalogs while running campaigns from their own Facebook accounts, supported by co-branded image templates and cross-account reporting. The result was a 158% increase in sales on a partner site and a 50% month-over-month increase in APAC sales, while also helping Hawkers build brand presence in new markets.

Hawkers

Silvia Perez

Wholesale & Marketplaces Director