Case Study: Vuclip streamlines paid social management with Smartly.io

Vuclip - Customer Case Study

Vuclip, a mobile video on demand service serving more than 7 million subscribers per quarter across emerging markets, wanted to bring all paid social marketing management in-house while keeping only a small team focused on campaign coordination and performance. To support this shift, Vuclip turned to Smartly.io and its Facebook marketing automation platform.

Smartly.io helped Vuclip streamline campaign management with Custom Metrics, Naming Convention automation, and Predictive Budget Allocation. These tools let the team track spend and CPI in USD across INR ad accounts, launch campaigns faster with better structure, and maintain consistent budget splits even when daily budgets changed. As a result, Vuclip was able to manage campaigns across multiple markets with just a few people and spend more time on strategic scaling work.

Vuclip